Projects that I worked and heavily contributed in


I have around 9 years of experience in design.

Most of my experiences come from the years I worked at Traveloka in their Hotel Product, where I contributed as User Interface Designer, later renamed as Visual Designer.

In Traveloka, I got many opportunities to be involved in many projects and work on the interfaces between Traveloka services and humans as our user. Mainly work on the customer side of digital products, but I also get involved working with partner side of hotel products (TERA), seeing the connection between the supply-side and customer-side better and able to learn how Traveloka Hotel doing business and offering services as more complete view and helps when designing products for Traveloka mobile app.

I mostly collaborate with product managers, interaction designers, product copywriters and engineers. But some projects give me opportunities to talk with content team

<aside> 📋 My Resume

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Brief Portfolio

<aside> 🔗 For easier and better viewing experience, you can access it here (pdf in googledrive) [~19MB file]

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These are some selection of the works that I did; from shaping and driving the initiatives to managing projects and crafting solution concepts to conducting studies with real users and creating a high fidelity user interface designs.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ff54efcf-e044-4a81-8ac1-bdd931e4c791/Portfolio_All_-_compiled.pdf


Case Studies

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Traveloka Grand Bazaar

EPIC Sale—Traveloka's big Sale every semester—has proven to bring good results to our business.

To amplify the result, we want to bring the same level of excitement, more frequent–in smaller scale scope, with more targeted or thematic curation, while also tapping into user’s social network to create engagement and drive multiplicative business impact

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Hotel Coupon Mission Stamp

Remember stamps that we can collect from a restaurant after eat there a few times? This is that, but for hotel bookings.

To support recovery after covid-hit decline in transaction, we encourage users to re-transact with us with a higher number of transactions or basket size with mission based stamp collection.


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Getting Business Travellers Find Better Accommodation For Business Trip

Business travellers have their unique needs and we want to more capitalise on this opportunity to help business travellers find hotel in Traveloka to be better and easier and can fulfil their business travelling needs.

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Smart Exposure Program in TERA

Creating whole flow for hoteliers to be able register to Smart Exposure Program in TERA in a more scalable way and replace existing manual process involving Market Manager operational work.

Creating registration form, landing page, and content page for explaining the program we offered to user.